Category: Marketing

Marketing is one of the most important activities for any business. It drives sales and helps you stay ahead of the competition by making your product or service easily accessible to consumers. Unfortunately, many businesses make marketing activities seem more about sales than they should be. They use marketing effectively to increase sales but often […]

Marketing refers to a number of acts a business undertakes in order to promote the sale or purchase of a particular product, service, or service. In the modern business environment, marketing is also known as brand building. It is a process by which businesses tell their story to the customer so that they are drawn […]

Marketing is now a popular degree, so most colleges and universities, as well as some vocational trade schools, provide online marketing courses. These institutions usually offer courses which focus on marketing and promotion, statistics, merchandising, financial analysis, and other applied studies Practicing marketers will definitely benefit from these courses, as they will learn a lot […]

Digital marketing is basically the part of marketing which uses digital technology like mobile phones, desktop computers and other electronic media and various platforms like the Internet and other social media to advertise products and services. The word “digital” comes from the combination of the words “digital” and “technology”. This type of marketing is mostly […]

Marketing research is the systematic, inclusive approach to understand consumers and target markets: to know about them, beginning with who they are. Marketing research can be used to gather data on consumers; it can also be used for competitive analysis. Market research is usually performed before launching a new product or service and often times […]